GCU marks World Television Day with insightful panel on ethics, credibility & future of broadcast media
By Muhammad Waqas
Government College University (GCU) Lahore observed World Television Day with an engaging and thought-provoking panel discussion organised by the Young Journalists Society in collaboration with the Institute of Media and Communication Studies. The event brought together seasoned media professionals, faculty members, and students to reflect on television’s evolving role in an increasingly digital world.
Renowned anchorpersons Javeria Zaid and Imran Sana Ullah headlined the session, offering valuable insight into newsroom responsibilities, ethical challenges, and the shifting dynamics of broadcast journalism. Both speakers highlighted that in an era dominated by social media noise, maintaining accuracy, credibility, and public trust has become more essential than ever for television journalists.
A large number of students from various colleges and universities attended the event, turning the discussion into a vibrant exchange of ideas. Young participants actively engaged with the speakers, raising questions about newsroom integrity, fact-checking, misinformation, and the future of televised news in a digital-first generation.
Prominent faculty members including Dr. Mukhtar Ahmad, Dr. Muniba Fatima, Dr. Ali Bahadur, Ms. Aqdus Waheed, Ms. Gul Bano, and Ms. Javeria were also present, lending academic depth to the discourse. They underscored the importance of incorporating ethical training, critical thinking, and media literacy in journalism programs to prepare students for the fast-paced industry.
Speakers collectively emphasised that television still holds significant national importance. Despite challenges, it remains a powerful medium for public awareness, education, crisis communication, and fostering social cohesion. They stressed that responsible broadcasting can strengthen national unity and safeguard public trust.
The event concluded with a reaffirmation of television’s enduring relevance in shaping narratives and informing communities. Participants agreed that, while digital platforms continue to rise, television—with its structured editorial processes—still plays a vital role in ensuring credible and verified information for the public.
